Do you need to get your business to the top of google’s search results? Promote your websites by increasing their visibility in search engine results pages primarily through paid advertising. Click the link below to engage us for this service
What exactly is SEM?
Search Engine marketing is a type of internet marketing that basically involves a paid promotion to search engine websites to display that particular website higher up in the search engine’s ranking.
Seems pretty simple huh? Don’t be fooled, this SEM marketplace has become such a competitive marketplace that there may be millions of companies competing for the same eyeballs as you are.
What’s the difference between SEO and SEM?
Both SEO and SEM should be integral parts of your marketing mix. SEO is a great way to bring those organic visits to your site through links, social media, content quality and consistency. There is no substitute for this.
SEM is much better for driving conversions at the bottom of your sales funnel. It’s a good way to ;
- Bring persons who forgot to make a purchase back to your site
- display products you have for sale right where interested buyers may be
- Target persons searching for your product or service in your area and so much more
Types of SEM campaigns
Search
Search campaigns let you reach people while they’re searching on Google for the products and services you offer.It's great for driving sales, leads, or traffic to your website, as you can show your ads to customers actively searching for your products and services.
Display
Display campaigns let you reach people with visually engaging ads as they browse across millions of websites and apps. Display is a great way to expand the reach of your Search campaigns to other parts of the web.Display also allows you to follow up with remarketing ads to new and existing customers.
Video
Video campaigns let you show video ads on YouTube and other websites.Some Video campaign types can help you boost general awareness of your brand. Others are designed to drive conversions or get people to shop on your website.
Shopping
Shopping campaigns are ideal if you’re a retailer looking to sell your product inventory. Shopping ads appear on search results and the Google Shopping tab.Store owners can also use local inventory ads to promote products available at your physical locations.
App
App campaigns help you find new app users and increase sales within your app.This campaign type uses info from your app to automatically optimize ads across Search, Play, YouTube, Discover, and over 3 million sites and apps.
Local
Local campaigns help you bring people to your physical stores and venues. Your ads will be automatically optimized to appear across Search, Display, Google Maps, and YouTube.
Smart
Smart campaigns are the easiest way to get your ads up and running.Enter your business, create a few ads, and Google finds the best targeting to get you the most for your time and money.