Can I really think of an easier task? I love Marketing, I love Design, I love Advertising, I love Social Media and most of all I love to Dance. Re-branding Salsa Fiesta TnT is one of the easiest jobs I have ever had to do.
Salsa Fiesta is already an irresistible force. A brand that already has a huge amount of equity based on its market value alone. Very few other fiestas in the world will carry such big names and as many big names as Salsa Fiesta TnT. If that wasn’t enticing enough,
the amount of bang for your buck is incredible when other congresses cost three and four times as much. Being able to focus on a narrow target audience and intimately understanding Re-branding Salsa Fiesta TnT their challenges, took us deep inside the community where we learned so much more than we expected. We have very beautiful people making up our community.
We hope that we were able to successfully create a campaign that would allow us to reach anyone in the commonwealth islands with an interest in dancing.
This was an amazing journey considering that we have such a lovely community and an awesome committee. Taking what they have sweated and bled for over the last 8 years and making it more marketable was a total pleasure. We truly hope to make Salsa Fiesta bigger and better every year.